“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes ... the ones who see things differently — they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

It’s been over a quarter of a century since Apple’s iconic ‘Think different’ ad campaign, which captured in two simple words Apple’s vision for the company in 1997. The tagline, which continues to resonate to this day, helped launch one of the biggest corporate turnarounds in history.

In 1997, Steve Jobs returned to Apple as CEO after the company's acquisition of NeXT. The burning question in front of him was:

“Can we turn around Apple? Can we make Apple really great again?”