#Products, #Experiences, and #Processes are a critical part of an organization’s unspoken culture. Designing and building products requires an incredible deep understanding of the user, their needs, and their motivations.

Great products start with real problems. People buy products and services to get a “job” done. The key to success is understanding the real job customers are using your product for. Thus it’s very crucial to understand the underlying job (task) a consumer is trying to accomplish.

"People don't simply buy products or services, they 'hire' them to make progress in specific circumstances." ~ Clay Christensen

You’ve got to start with the Customer Experience – to get the job done!